
Cassie Roma
Business
Motivational
Health and Fitness
Mental Health
Cassie Roma
Storyteller, brand strategist, creative innovator, digital native, author, leadership
coach, kindness warrior
Bio
Cassie is a California native, and after 16 years in New Zealand, a proud YanKiwi.
Passionate about creative content, social media strategy, the influencer economy, and
storytelling across mediums both emerging and traditional, Cassie has literally lived and
breathed the digital revolution. All the while steering the social media and digital storytelling
ships for brands like Air New Zealand, ANZ Bank, Mighty River Power, NZME, and The
Warehouse Group.
She can also add the title of entrepreneur to her title now as she is currently Founder and
Director of CR&Co – her newest venture into storytelling for business, brand strategy, social
media mastery, influencer marketing and beyond.
Cassie has been awarded and recognised globally as a thought leader in the fields of social
media marketing, storytelling for brands, digital marketing, & the anthropological power of
brand in the lives of consumers. She’s also an author, keynote speaker, professional coach,
and mentor.
Her main professional goal? Delivering results while having fun doing it. By embracing
change, actively driving innovation, growing positive community engagement, deepening
customer service standards, and streamlining reporting across business units, Cassie has
truly cut her teeth on the cutting edge. She’s also one big bundle of positive energy fuelled
by the belief that great corporate culture is built on a foundation of kindness!
Topics
Business
Storytelling for Business – The ROI of Stories
What Is Your Story? A Guide to Telling Brand Stories That Resonate
Social Media and Digital Marketing for Business
Women in Tech an; AI
The Magic of Community and; Co-leveraged Marketing
The Modern Marketer – Defining success beyond profit
Creating Amazing Content On Any Budget
The State of Influence In Our Modern Media Age
Millennials and; Gen Z: Building Businesses for Blue Dot Generations
Winning Creative Strategies: Cutting through the content din
Innovation
Hacking Algorithms and ; Humanity
AI for Good
Augmented Intelligence and; Ethics
Playing The Infinite Game to WIN At Business
Millennials and; Gen Z: Building Businesses for Blue Dot Generations
Motivational
Building a Better (personal) Brand
Conscious Leadership
Building Brands and Engaged Workforces
Finding Your Why
Building Blocks to Resilience
Better Business: Building Engaged Teams Through Empathy & Connection
Politics and Advocacy
LGBTQIA+ Perspectives
Women in Leadership: Empowering Women at Work
Ethical Marketing & Personal Privacy
Workshops and Training
- Storytelling for Brands (Cutting through the content clutter)
- Best Practice for Content Marketing
- Employer Brand and; Master Brand Workshops
- Corporate Values sessions and; facilitations