International strategic sports administrator who has played a key role building the ASB Classic, WTA, Australian Open and FIFA brands globally.
True international experience having held management level positions in China, the United Kingdom, Australia and New Zealand and operating/implementing events and commercial operations in the US and Middle East.
Detailed understanding of the commercialisation of sport having developed and managed global sponsorship's for blue chip brands including Rolex, BMW, Sony, adidas, Virgin, Coca-Cola, BNP Paribas, IBM and Emirates on major sporting properties.
In depth knowledge of rights delivery and the ability to integrate assets across a multitude of business areas. A proven track record of delivering large scale marketing partnerships having generated more than $80 million in new revenues across sponsorship, merchandise and media platforms.