Justin Herald

Beginning his journey at 25 with only $50 in his pocket, Justin Herald embarked on a transformative venture.

He started Attitude Inc, a clothing label that burgeoned into an international licensing phenomenon with an annual turnover exceeding $30 million.

Recognised for his astounding achievement, Justin was honoured as the "International Entrepreneur of the Year" in 2005. Further acknowledging his influential leadership, he was bestowed with the Future Leaders Award, placing him among the top 50 most influential upcoming leaders in Australia.

Currently, Justin presides as the Managing Director of Customer Culture, a leading Australian company specialising in customer service and engagement training. This firm empowers staff with not just the technical "how-to's" of providing excellent service, but crucially, the "why" behind their roles.

In addition to these roles, Justin is an accomplished author with 8 books to his credit. He invests in the business community, personally mentoring over 100 business owners annually.

As one of Australia's most in-demand speakers, Justin shares his insights and experiences across the country and abroad, reaching an audience of 150,000 people each year. His story continues to inspire and drive the entrepreneurial spirit within each person he encounters.


"Justin is the best speaker we have ever had for any of our conferences. His content, delivery style and messages rang plenty of bells and enabled us to end the conference on a high note. Thank you for making it such a success."

Alex Stevens - CEO PepsiCo

“A Masterclass in Humor and Insight with Justin Herald. At our 2024 Be More, Achieve More Symposium, Justin Herald captivated us with his unique blend of wit and wisdom. His "Year of the Customer" presentation wasn't just entertaining; it was a treasure trove of strategies for elevating customer service to new heights. Attendees were buzzing about how Justin's humorous anecdotes and practical insights made complex concepts accessible and engaging. His remarkable journey from a modest investment to a multi-million-dollar empire has inspired many, reinforcing the incredible power of passion and a customer-centric approach. Echoing the sentiments of our attendees, Justin's session was not only hilarious but also profoundly inspiring, reminding us all of the limitless possibilities that await with the right focus and dedication.”

Bianca Paozzo - COO and Co Founder - Express Group