Major events leader, founder of Sprintify, MNZM

Overview

Michelle Hooper MNZM is one of New Zealand's most experienced major event leaders and a passionate champion of women's sport and sustainable leadership. After 25 years delivering Rugby World Cups, FIFA tournaments and America's Cup campaigns, Michelle founded Sprintify, a rapid goal attainment framework empowering teams to lead change in business and the planet.

Who is Michelle Hooper? Michelle has led teams across some of sport's biggest events, including Rugby World Cup 2011, FIFA U-20 World Cup 2015, RWC 2019 in Japan and RWC 2021 in Aotearoa, which sold out Eden Park for the first time for women's sport and set a new attendance world record. She is a former Major Events Head at ATEED. She was made an MNZM for Services to Sport in 2022 and founded Sprintify to scale her impact.

Career Highlights • MNZM for Services to Sport, 2022 King's Birthday Honours • Founder of Sprintify, a Rapid Goal Attainment framework and platform • Led the sell-out of Eden Park for Rugby World Cup 2021 — a world first for women's sport • Winner of NZEA Mega Event and Sports Event of the Year 2023 for RWC 2021 • 25-year career across Rugby World Cup, FIFA, America's Cup and ATEED • World Rugby Match Commissioner

Key Speaking Themes • "Be Part of History": building movements and selling out the seemingly impossible • Sustainable leadership and the Sprintify rapid goal attainment system • Women in sport and unlocking women's leadership • Major events, crisis management and resilience • Climate action, business sustainability and goal-setting

What Your Audience Will Gain Michelle is generous, energetic and deeply experienced. Audiences leave with a clear playbook for setting big goals, mobilising teams behind them and delivering them on time — even in the middle of a pandemic.

Ideal For • Leadership and CEO conferences • Women in business and women in sport events • Sustainability, ESG and climate forums • Sport, events and tourism summits • Sales kick-offs and strategy days

Frequently Asked Questions...

What does Michelle Hooper speak about? Major events, women in sport, sustainable leadership, rapid goal attainment and climate action.

What is Sprintify? The rapid goal attainment framework Michelle created, training teams to set and deliver business goals faster, with sustainability built in.

What is Michelle Hooper best known for? Helping deliver Rugby World Cup 2021 in Aotearoa, including the sell-out opening day at Eden Park — a world first for women's rugby.

What honours has Michelle Hooper received? She was made a Member of the New Zealand Order of Merit for Services to Sport in 2022.

What other events has Michelle Hooper delivered? Rugby World Cup 2011 (Team Services), FIFA U-20 World Cup 2015, Rugby World Cup 2019 in Japan and roles with America's Cup and ATEED.
Is Michelle Hooper available for workshops? Yes. Michelle delivers keynotes alongside Sprintify training workshops for leadership teams.