Laurel Papworth

Laurel Papworth is a Metaverse Mentor, Virtual Worlds Consultant, and Online Communities/Social Media Expert based in Sydney, Australia, but working globally.

Her focus includes:

  • Artificial intelligence, such as social media AI like Deep Face/F.A.I.R or web3 AI like ChatGPT and other OpenAI services

  • NFTs and blockchain, specialising in Metaverse marketing of token campaigns in various industries

  • Virtual worlds, MMO games, VR for business, and Augmented Reality, such as HUDS

  • Building massive engaged communities across the Metaverse, seamlessly traversing from reality to augmented to virtual and back again

  • The migration from Web2 and Social Media to Web3 and the Metaverse, including artificial intelligence, NFTs, blockchain, virtual spaces, and augmented reality

Laurel's background started in online communities in the 1990s, and she later worked in virtual worlds and online games in the 2000s with companies such as Sony. In 2005, she took out a patent in decentralised, community currencies generated by IoT, three years before Bitcoin.

Laurel enjoys playing with Blender, Unity, Unreal Engine, Meta's Horizon World, and others.

In 2011, Laurel became interested in augmented reality and subsequently ran workshops for Facebook, Google, Microsoft, and Oracle on building engaged communities in both augmented and virtual 3D worlds. Her clients include Neopets, Club Penguin, Habbo, Ashen Empires, Second Life, Dransik, Sony, Senators and Ministers, Australia Parliament House, Westpac Bank, Prime Minister of Malaysia, Royal House of Saud, multiple universities globally, NBC Universal Studios, Channel Ten Big Brother community, Ministry of Defence Singapore, and more.

Laurel has been giving public speaking presentations and keynotes on the Metaverse since 2005 and has taught 2D and 3D engagement in communities online at the University of Sydney, University of Western Sydney, UNSW, and TAFE. Her courses at the University of Sydney include algorithm AI and, since 2016, Google DeepThought AI. Laurel holds a Cert IV in Adult Education and Training.