B2B sales authority, author and keynote speaker

Overview

Tony Hughes is one of the world's most recognised experts on business-to-business sales. The author of bestselling sales books and creator of the RSVP Selling methodology, he advises and trains global brands including SAP, Salesforce, Siemens, IBM, Workday and Flight Centre. His frameworks have driven hundreds of millions of dollars in complex enterprise wins.

Who is Tony Hughes? Tony has spent more than 35 years in B2B sales as a leader, practitioner and author. He has served as Director of Sales for public companies and as Asia-Pacific Managing Director for several tier-one technology businesses. He is the author of The Joshua Principle, COMBO Prospecting (HarperCollins New York) and Tech-Powered Sales (American Management Association). LinkedIn ranked him a top three global expert on B2B sales, and Top Sales Magazine named him #1 sales influencer in Asia-Pacific.

Career Highlights • Creator of the RSVP Selling methodology, used globally for complex enterprise deals • Bestselling author of The Joshua Principle, COMBO Prospecting and Tech-Powered Sales • Ranked the #1 B2B sales influencer in Asia-Pacific by Top Sales Magazine • LinkedIn top three global thought leader on B2B sales, 2018 • Sales adviser and trainer to SAP, Salesforce, Siemens, IBM, Workday and Flight Centre • Former Asia-Pacific Managing Director and Sales Director for tier-one technology companies

Key Speaking Themes • Modern B2B sales and the new buying landscape • Prospecting, pipeline and predictable revenue • Complex enterprise deals and value creation • Sales leadership, coaching and culture • Tech-powered sales, social selling and AI in sales

What Your Audience Will Gain Tony delivers practical, no-nonsense frameworks honed over decades on the front line and at the top of global sales teams. Audiences leave with sharper prospecting habits and a clearer view of what really drives sales performance.

Ideal For • Sales kick-offs and revenue conferences • B2B and enterprise sales leadership events • SaaS and technology summits • Channel partner and reseller forums • Boardroom briefings on sales transformation

Frequently Asked Questions...

What does Tony Hughes speak about? B2B sales, prospecting, complex enterprise selling, sales leadership and AI in modern selling.

What is RSVP Selling? A complex enterprise sales methodology created by Tony built on four pillars: Relationships, Strategy, Value and Process.

What books has Tony Hughes written? The Joshua Principle, COMBO Prospecting and Tech-Powered Sales, published by HarperCollins New York and the American Management Association.

Who are Tony Hughes's clients? Clients include SAP, Salesforce, Siemens, IBM, Workday, Flight Centre Travel Group, Red Hat, BAE Systems, Schneider Electric and the New Zealand Government.

What recognition has Tony Hughes received? He was named the #1 sales influencer in Asia-Pacific by Top Sales Magazine and ranked top three globally by LinkedIn for B2B sales thought leadership.

Is Tony Hughes available for workshops? Yes. Tony delivers keynotes, workshops, leadership programmes and private board and executive briefings around the world.