Leadership and brand strategist, founder of filament

Overview

Murray Streets is one of New Zealand's most experienced brand and leadership strategists. After more than twenty years leading strategy in advertising agencies in the UK and Aotearoa, he founded filament in 2023 to help brands, businesses and leaders build powerful, human connections — what he calls "atomic leadership".

Who is Murray Streets? Murray began his career in the United Kingdom before moving to New Zealand, where he led strategy teams as Chief Strategy Officer at FCB and Saatchi & Saatchi, and as Managing Director of Dentsu Creative until early 2023. He has spent two decades watching the best and worst of business leadership at close quarters. In March 2023 he founded filament, a consultancy applying behavioural and human insight to brand, business and leadership challenges. He lives in Auckland with his wife and three daughters.

Career Highlights • Founder and Director of filament since March 2023 • Former Managing Director of Dentsu Creative in New Zealand • Former Chief Strategy Officer at FCB and Saatchi & Saatchi • Two decades leading brand and business strategy in the UK and Aotearoa • Creator of the "atomic leadership" framework for high-performing teams • Adviser to leading New Zealand and global brands

Key Speaking Themes • Atomic leadership: the science of connection between leaders and teams • Brand, strategy and the modern marketing landscape • Human insight: understanding what really drives behaviour • Creativity, culture and the high-performing agency • Building purposeful businesses people want to work for

What Your Audience Will Gain Murray combines marketing rigour with deep human insight. Audiences leave with practical frameworks to build stronger teams, sharper strategies and brands that connect with the people who matter.

Ideal For • Leadership and culture summits • Marketing, brand and advertising conferences • Sales kick-offs and team offsites • Board and executive briefings • Industry awards and gala dinners

Frequently Asked Questions...

What does Murray Streets speak about? Leadership, team connection, brand, strategy, culture and the science of how leaders and teams perform at their best.

What is filament? The consultancy Murray founded in 2023, applying human insight and behavioural science to brand, business and leadership challenges.

What is atomic leadership? Murray's framework for how powerful, lasting connections form between leaders and the teams that follow them — and how to build them deliberately.

What is Murray Streets's background? Twenty years in advertising and marketing strategy across the UK and New Zealand, including senior roles at FCB, Saatchi & Saatchi and Dentsu Creative.

Where is Murray Streets based? Murray is based in Auckland and travels nationally for speaking, workshops and client work.
Is Murray Streets available for workshops? Yes. Murray runs leadership and brand workshops for executive teams alongside his keynote speaking and panel work.